Remote Shopify Sales Funnel Strategist
Description
Remote Shopify Sales Funnel Strategist
Drive E-commerce Growth with Strategic Precision
Are you ready to architect end-to-end sales funnels that turn traffic into revenue? If you thrive in a fully remote, collaborative environment where insights become action and strategies scale profit, this is your moment. As our Shopify Sales Funnel Strategist, you'll be the engine behind conversion journeys that matter—crafting pathways that engage, nurture, and convert.
What You'll Champion
Funnel Strategy and Execution
You won't just build funnels—you'll craft high-converting journeys tailored to buyer psychology. From awareness to checkout, your campaigns will drive engagement and build trust. You'll map out logical, results-driven steps across the entire customer lifecycle, measuring what moves the needle and fine-tuning along the way.
CRO-Driven Tactics
Your strategies won't live in spreadsheets. You'll launch A/B tests that enhance retention and clarity at every step of the funnel. Whether it's refining opt-ins, experimenting with upsells, or optimizing abandoned cart flows, your decisions will translate directly into ROI.
Email & Retargeting Integration
You understand the power of timely, personalized touchpoints. You'll collaborate with lifecycle marketers and paid ad specialists to ensure your funnel connects across email, SMS, and retargeting. It's not about volume—it's about delivering the right message at the right time.
Performance Analytics
You’ll decode data to steer strategy. Tools like Google Analytics, Klaviyo reports, Hotjar, and Shopify's built-in insights will fuel your recommendations. Each optimization you suggest will have a clear business case and measurable impact.
Who You’ll Collaborate With
Designers & Developers
You’ll work hand-in-hand with our UX/UI designers and front-end Shopify developers to ensure every funnel element is visually compelling and functionally sound. Whether it’s a mobile-optimized product page or a lead magnet pop-up, every asset will reflect intentional design.
Product and Content Teams
From product launch flows to editorial lead magnets, you’ll align funnel strategy with brand voice and product goals. You’ll shape messaging frameworks that prompt users to take action and refine them through testing.
Paid Media & Lifecycle Teams
You’ll meet regularly with paid ad strategists and lifecycle marketers to coordinate entry points and follow-ups. Every click from an Instagram ad or Facebook retargeting sequence will land in a funnel that’s ready to convert.
Tools in Your Stack
We rely on best-in-class platforms to support agile testing, creative experimentation, and cross-team alignment. You’ll be fluent in tools like:
- Shopify Plus for advanced e-commerce customization
- Klaviyo for automated email journeys and segmentation
- Google Analytics & GA4 for behavioral insights
- Figma for collaborating with designers
- Postscript or Attentive for SMS engagement
- Hotjar or Crazy Egg for qualitative user feedback
- Notion and Slack for asynchronous remote collaboration
What Success Looks Like
You’re not just tracking conversions—you’re creating stories of customer success. Your funnel experiments lead to measurable growth in AOV, LTV, and retention. Your strategy drives more than revenue—it builds loyalty. You bring ideas backed by data and execute with empathy, never losing sight of the human on the other end of the funnel.
Skills That Set You Apart
- You design sales flows like a UX designer: intuitive, user-first, and frictionless.
- You simplify complex ideas—whether it's over Zoom or Slack.
- You navigate the tension between urgency and quality, delivering swiftly when needed and fine-tuning when it truly counts.
- You’ve led funnel builds that span paid traffic, email sequences, and on-site optimization.
- You’re fluent in Shopify capabilities and their impact on funnel stages.
- You test, measure, and iterate—always anchoring strategy to outcomes.
What You Bring
- 3+ years in e-commerce sales funnel strategy or Shopify optimization roles
- Deep understanding of customer journey mapping and CRO frameworks
- Proven experience collaborating cross-functionally in remote teams
- Working knowledge of segmentation, automation logic, and UTM tracking
- Ability to translate business goals into tactical execution
Your Remote Work Environment
We believe the best ideas don’t need a physical office—they need clarity, trust, and the right tools. You’ll operate independently but never in isolation. We utilize asynchronous communication to facilitate deep work while maintaining a space for feedback, alignment, and connection.
Compensation & Flexibility
This is a full-time remote position with an annual salary of $85,000. You’ll have the flexibility to shape your schedule around meaningful work, not meaningless meetings. We trust you to manage your time, own your outcomes, and find a rhythm in your day-to-day life.
Let’s Build Something Purposeful Together
If you're ready to create funnels that do more than convert—funnels that connect, empower, and grow with users—we’re excited to meet you. Let’s turn curiosity into strategy and turn browsers into buyers. Join us.