Remote Credit Karma CRM Specialist

Introduction to the Role

Step into a career where your ideas matter, your creativity drives transformation, and your skills make a direct impact on people's financial lives. As a Remote CRM Specialist, you'll shape meaningful customer journeys using strategic communication, personalization tools, and real-time data insights. Imagine having the power to influence millions through intelligent engagement strategies—all from the comfort of your home. In this role, you'll be empowered to push boundaries, explore innovative outreach techniques, and support a future-focused marketing team that values forward thinking and adaptability.

About the Opportunity

Our mission is centered on empowering individuals to take control of their financial well-being. This role is essential in orchestrating personalized CRM campaigns that connect users to relevant tools, offers, and guidance. As part of a dynamic remote-first environment, you'll collaborate with data analysts, product marketers, and design experts to ensure the user experience is thoughtful, personalized, and emotionally resonant. Whether you're analyzing campaign performance or drafting new strategies to increase engagement, you'll be part of a larger vision to inspire financial confidence across digital channels.

Key Responsibilities

• Design and execute CRM campaigns that enhance user engagement across email, SMS, push notifications, and in-app messaging
• Partner with cross-functional teams to deliver tailored communication flows based on user behavior, preferences, and lifecycle stage
• Develop test-and-learn strategies using A/B and multivariate testing to optimize performance.
• Analyze CRM metrics to provide actionable insights that inform future campaign development.
• Manage automated workflows in CRM platforms to ensure consistency, accuracy, and timeliness.
• Identify and resolve segmentation challenges to enhance targeting precision and reach
• Recommend improvements to campaign cadence, tone, and creative elements based on user feedback and engagement analytics.
• Collaborate closely with product teams to align communications with new features, releases, or financial tools.

Work Environment and Culture

Imagine starting your morning with a virtual creative huddle where ideas bounce around freely, and laughter is just as welcome as innovation. Here, working remotely doesn’t mean working alone. We foster a vibrant, collaborative atmosphere powered by transparency, empathy, and mutual respect. You'll thrive in an environment that celebrates individuality while prioritizing collective success. From virtual team-building events to asynchronous brainstorming sessions, you'll find connection in every interaction.

We embrace agile practices and value results over rigid routines. Our remote setup is intentionally designed to offer flexibility, autonomy, and space to recharge while ensuring that your contributions remain at the core of every campaign that launches.

Tools and Technology

To help you perform at your best, you’ll be equipped with industry-leading tools and platforms that support efficient and high-impact CRM campaign delivery. Expect to work with:

• Salesforce Marketing Cloud or Braze for campaign execution
• Segment, Mixpanel, or Google Analytics for behavior tracking and insights
• Airtable and Notion for project planning and collaboration
• Figma and Canva for visual asset coordination
• Slack and Zoom for team communication and alignment

These tools are not just instruments—they’re enablers of creative flow, intuitive decision-making, and data-driven storytelling.

Ideal Qualifications

• Proven experience (3+ years) in a CRM, lifecycle marketing, or customer engagement role
• Proficiency in CRM campaign management and automation platforms
• A firm grasp of segmentation logic, personalization techniques, and user engagement principles
• Experience analyzing campaign performance metrics and translating them into strategic insights
• Exceptional writing and editing skills with an eye for clarity, tone, and emotional resonance
• Comfortable working independently in a fast-paced, remote environment
• Creative mindset with a natural inclination toward experimentation and innovation
• Bachelor's degree in Marketing, Communication, Business, or a related field

Growth Opportunities

This isn’t just another remote role—it’s a career catalyst. As you navigate through challenging projects and trailblazing ideas, you’ll build a portfolio of CRM strategies that reflect real user impact and creative ingenuity. You'll gain exposure to cross-departmental collaboration, participate in company-wide innovation initiatives, and even have a voice in refining our CRM vision for the future. Every milestone you hit will bring you closer to roles in marketing strategy, customer experience leadership, or product engagement design.

Whether you're upskilling in advanced CRM analytics or leading end-to-end campaigns with autonomy, your growth will be championed, celebrated, and constantly nurtured.

Why Join Us?

Because you want more than a job, you want to craft experiences that matter. You believe in the magic of meaningful communication and know how to balance art with science. You’re hungry to make a difference from your own creative space while staying connected to a team that values trust, talent, and transparency.

We believe in flexible schedules, results-focused collaboration, and making work feel inspiring every day. From access to creative resources to professional development stipends and generous wellness benefits, our culture is built to help you flourish.

Compensation and Perks

• Annual Salary: $80,854
• Remote-first working model with flexible hours
• Annual learning & development stipend
• Home office setup support
• Paid wellness days, plus vacation and holiday leave
• Access to virtual mental health support and career coaching

Call to Action

Ready to bring energy, empathy, and expertise to a team that’s reimagining CRM from the ground up? Let’s create campaigns that resonate, connect, and elevate. Apply now and shape the future of digital engagement—one message at a time. Your next big move starts right here.