Remote Digital Marketing Specialist in NYC

Role Overview

Are you passionate about leveraging digital strategies to drive impactful growth? This remote opportunity offers the chance to be a central force behind innovative marketing campaigns, allowing you to work from anywhere in New York City. As a Digital Marketing Specialist, you'll play a pivotal role in implementing effective online strategies, optimizing paid and organic campaigns, and connecting with diverse audiences through compelling content. This position is ideal for a detail-oriented, analytics-driven professional ready to scale brand presence across digital channels. The annual salary for this role is $66,555.

Key Responsibilities

• Develop, execute, and optimize multi-platform digital marketing strategies
• Oversee social media planning, content creation, and community engagement
• Monitor, analyze, and report on campaign performance and user engagement
• Manage SEO strategies and on-page/off-page optimization efforts
• Plan and execute PPC campaigns, including Google Ads and paid social
• Collaborate with creative teams to develop visuals and messaging for campaigns
• Identify opportunities for growth using tools like Google Analytics and Search Console
• Support email marketing, A/B testing, and customer journey analysis
• Conduct competitor analysis and keyword research to inform future planning
• Ensure alignment with branding, audience targeting, and market goals

Preferred Work Environment

This role offers the flexibility of remote work while maintaining a structured and collaborative digital environment. As a member of the marketing team, you’ll participate in weekly virtual syncs, project-focused breakout sessions, and real-time collaboration tools to streamline campaign execution. Autonomy is encouraged, but collaboration remains central to team success.

Expectations in the Remote Setting

• Regular participation in remote stand-ups and strategy meetings
• Use of communication platforms like Slack, Zoom, and Asana
• Clear timelines and task ownership using project management tools
• An agile framework for rapid iteration and transparent feedback cycles

Tools and Technology Stack

• Google Ads, Meta Business Suite, LinkedIn Campaign Manager
• Google Analytics 4, Tag Manager, Data Studio (Looker)
• SEMrush, Ahrefs, Moz Pro for search intelligence
• Mailchimp, HubSpot, and Klaviyo for email marketing workflows
• Canva, Adobe XD, or Figma for visual asset collaboration
• CMS platforms like WordPress or Webflow for content editing
• CRM platforms such as Salesforce or Zoho for lead integration

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 2+ years of hands-on experience in digital marketing roles
• Solid understanding of search marketing, display advertising, and conversion metrics
• Proven ability to manage paid campaigns and track KPIs
• Familiarity with content marketing strategies and audience segmentation
• Proficiency with analytics and performance-based decision-making
• Ability to manage multiple digital touchpoints simultaneously
• Strong verbal and written communication skills

Desirable Traits

• Adaptable and curious mindset with a love for learning
• Strong project management capabilities
• A passion for delivering measurable results
• Detail-oriented with a commitment to data accuracy
• Capable of working independently while fostering team alignment

Growth Opportunities

This position offers exposure to both B2B and B2C campaign strategies, providing a fast-paced environment ideal for those eager to elevate their marketing expertise. There are clear pathways to advance into roles such as Digital Marketing Manager or Performance Marketing Analyst, depending on your strengths and career interests. In this role, your success will be recognized and supported through structured mentorship, performance reviews, and access to certification programs.

Upskilling Benefits

• Company-sponsored access to premium certifications (e.g., Google, Meta)
• Monthly learning stipends for continued education
• Opportunities to present results and lead cross-functional initiatives

Why This Role Stands Out

You’ll be joining a forward-thinking team that values innovation, curiosity, and proactive collaboration. We believe in data-led storytelling, testing and refining creative ideas, and delivering campaigns that resonate across digital platforms. This isn’t just about managing digital ads; it’s about shaping how users engage with brand experiences online. Your creativity, insights, and execution will have a direct, visible impact.

Compensation and Benefits

• Annual salary: $66,555
• Fully remote work with flexible scheduling
• Health and wellness benefits
• Technology stipend for home office setup
• Paid time off, mental health days, and holidays
• Career development plans tailored to your strengths
• Inclusive and respectful team culture

Call to Action

If you’re a results-oriented marketer who thrives in a dynamic remote environment, this is your moment. Your skills in digital optimization, content strategy, and campaign execution can make a powerful difference here. Apply now to take the next step in your digital marketing career and shape the future of online engagement—right from where you are.