Remote Qualitative Market Research Analyst

📊 Remote Qualitative Market Research Analyst

🌟 Overview of the Role

💼 Position Summary

Are you passionate about understanding human behavior, motivations, and decision-making through empathetic research? Do you believe in the power of stories to inform business strategies and shape more inclusive products and services? If so, this is your opportunity to thrive in a collaborative and diverse team. We seek a Remote Qualitative Market Research Analyst to join our team who brings strategic thinking and heartfelt curiosity to their work. This role provides the advantage of working from anywhere while making a meaningful impact across various sectors.

📋 Job Details

• 🕰️ Employment Type: Full-time
• 💸 Annual Salary: $135,000
• 🌍 Work Arrangement: Fully Remote
• 🔁 Reporting To: Senior Research Director

🤝 Role Responsibilities

🧭 Core Functions

✨ Plan and Design Research

• 🟣 Develop and tailor research methodologies, including in-depth interviews, ethnographies, online communities, and diary studies to reflect inclusive research practices
• 🔵 Write culturally sensitive screeners, discussion guides, and stimulus materials to foster open, safe conversations with participants from diverse backgrounds
• 🟢 Coordinate recruitment strategies that prioritize representation, accessibility, and equity

📊 Conduct Empathetic Fieldwork

• 🟠 Facilitate virtual focus groups and one-on-one interviews using a human-centered, empathetic approach
• 🟡 Listen actively and build rapport with participants to encourage authentic sharing
• 🔴 Ensure all research practices comply with ethical standards and protect participant privacy

🤔 Analyze Data & Deliver Insightful Narratives

• 🟣 Transcribe, code, and analyze qualitative data using tools such as Dovetail, NVivo, or MAXQDA
• 🔵 Identify patterns, emotional cues, and unmet needs through storytelling frameworks
• 🟢 Translate findings into compelling reports and visually engaging presentations that resonate with stakeholders

💬 Collaborate with Internal and External Stakeholders

• 🟠 Partner with project managers, data analysts, and strategy leads to align research findings with business goals
• 🟡 Participate in workshops, ideation sessions, and client debriefs to co-create solutions
• 🔴 Present insights to clients with clarity, warmth, and authority, emphasizing cultural nuances and human perspectives

🌈 Who We're Looking For

🧠 Ideal Candidate Profile

We’re looking for a passionate and empathetic researcher who thrives in diverse, remote teams and has a talent for translating stories into strategy. You value human connection, remain curious about the world, and know how to hold space for multiple perspectives.

✅ Required Skills and Experience

• ✨ At least 3-5 years of experience in qualitative market research, user research, or consumer insights
• ✨ Strong knowledge of qualitative methods, including interviews, ethnography, co-creation workshops, and online communities
• ✨ Exceptional communication and storytelling skills to translate findings into actionable insights
• ✨ Proficiency in qualitative analysis tools like NVivo, Dovetail, or similar platforms
• ✨ Experience designing and moderating inclusive research with multicultural, multigenerational, and intersectional populations
• ✨ Skilled in remote collaboration tools (Zoom, Miro, Slack, Asana, Google Workspace)
• ✨ Detail-oriented, organized, and able to manage multiple research projects simultaneously
• ✨ An advocate for ethical research practices and cultural humility

💚 Our Inclusive Company Culture

🧡 Commitment to Belonging

We are more than colleagues; we are a connected and caring community. Our remote-first company culture encourages trust, transparency, and growth. We invest in our people and believe every team member should feel empowered, valued, and heard. Whether you're returning to work after a break, balancing caregiving, or entering a new industry, we support you. Through affinity groups, mentorship programs, and employee wellness initiatives, we foster an inclusive workplace where authenticity is celebrated.

🌍 Stories That Shape Our Mission

Our research has informed initiatives that:

• 🟢 Helped nonprofits understand the challenges faced by refugee communities during resettlement
• 🔵 Guided health campaigns addressing vaccine hesitancy in underrepresented populations
• 🟣 Supported tech companies in designing accessible features for users with disabilities
• 🟠 Amplified the voices of LGBTQ+ youth in public policy research

These experiences remind us daily why inclusive, qualitative research matters.

🎓 Learning and Growth Opportunities

📘 Continuous Development

We are committed to your development. In this role, you will have opportunities to stretch your skills, lead high-impact projects, and deepen your knowledge in human-centered research.

🎯 Professional Growth Resources

• 📚 Access to training, conferences, and research publications
• 🎓 Quarterly learning stipends for courses or certifications
• 🎨 Dedicated innovation hours for creative exploration
• 🤝 Peer-to-peer mentoring and learning circles

🌿 Benefits That Support You

🧾 Comprehensive Compensation and Perks

We know that when you are supported, you can do your best work. Our benefits are designed with your holistic wellness in mind.

🛡️ Health and Wellness

• ❤️ Comprehensive health, vision, dental, and mental health coverage
• 🧳 Paid time off for volunteering and community involvement
• 🌎 Generous PTO, sick leave, and floating holidays

💼 Financial and Career Security

• 🏦 Flexible schedules and remote work policies to support work-life balance
• 💰 Competitive salary and annual bonus opportunities
• 🫋 Retirement savings with company match

🧠 Our Commitment to Fair Hiring

We are committed to fostering equity at every stage of the hiring process and beyond. Our goal is to build a team that reflects the richness of the communities we serve. We consider all qualified applicants without bias and encourage individuals from every walk of life to apply. We embrace people across races, ethnicities, gender expressions, faith backgrounds, ages, abilities, and identities. If you need accommodations, we’ll do our best to support your access to the opportunity.

📣 Ready to Share Your Story?

If you’re ready to bring your empathy, analytical mindset, and cultural insight into a role that values people as much as data, this is your moment. Your story matters, and we can’t wait to hear it.

We’d love to hear your story—apply today!