Remote Director of Market Research

Description

🌍 Remote Director of Market Research

💸 Annual Salary: $183,500

🌟 About Us: Our Journey of Innovation

Once upon a brainstorm, a bold idea emerged. We envisioned a workplace where creativity wasn't just encouraged—it was the currency. A space where market research wasn't just spreadsheets and pie charts (though we do love a good pie chart 🍦) but a playground of human insights, tech trends, and innovative storytelling.

Our story began with a desire to disrupt traditional market research methods. We saw an opportunity to blend deep data science with human-centric narratives, creating a culture where insights spark imagination and strategies are sculpted from meaningful trends. Over the years, we’ve worked with some of the most exciting brands, helping them unlock the untapped potential of their markets, audiences, and ideas. Fast-forward to today: we're a cutting-edge, people-first, digitally-native organization shaping the future of creative intelligence—and we’re on the hunt for a visionary Director of Market Research (yes, that could be you).

🤝 Who You Are: The Ideal Candidate

💡 Traits and Characteristics

You're the Sherlock Holmes of consumer behavior, the Picasso of presentations, and the Elon (but with better hair) of insights. You find beauty in both charts and chaos, and are unafraid to dive deep into data to uncover buried treasures. Your research strategies are so fresh they practically sparkle. Innovation is your second nature, and your curiosity is as relentless as a streaming algorithm suggesting “just one more show.”

You're not just data-driven; you're data-obsessed. Numbers speak to you—and you listen like they’re whispering secrets of the future. You believe research is more than information: inspiration, imagination, and innovation. You live for "Aha!" moments and have a sixth sense for discovering what motivates people.

🚀 Job Overview: Your Mission

🔢 Key Responsibilities

  • 🔹 Leading the full research lifecycle: from ideation to insight delivery
  • 🔹 Building & managing a world-class remote research team (cape optional, leadership required)
  • 🔹 Designing creative, quantitative & qualitative research methodologies
  • 🔹 Collaborating cross-functionally with product, marketing, and executive teams
  • 🔹 Delivering jaw-dropping insights that drive product innovation, audience growth, and brand evolution
  • 🔹 Telling data stories so compelling, they deserve a standing ovation (or at least a TED Talk)
  • 🔹 Translating complex data into simple, powerful visualizations and strategies
  • 🔹 Staying ahead of the curve on research trends, technologies, and innovations
  • 🔹 Leading customer segmentation, persona development, and market opportunity mapping

📄 Required Qualifications

📅 Experience and Expertise

  • 🔹 ✨ A passion for curiosity: You’re naturally inquisitive and driven to explore the "why" behind behaviors
  • 🔹 📊 10+ years of experience in market research, with at least 4 years in a leadership role
  • 🔹 📅 A history of transforming research into high-impact business strategies
  • 🔹 📚 Mastery of research tools (Qualtrics, Tableau, SPSS, and friends)
  • 🔹 🌌 Deep understanding of B2B and B2C market dynamics, consumer psychology, and industry trends
  • 🔹 🧠 A creative mind that thinks in both pixels and paragraphs
  • 🔹 🌎 Comfort operating across time zones, cultures, and collaboration platforms (Slack is your second language)
  • 🔹 🛠 Familiarity with behavioral research, UX studies, and ethnographic methods
  • 🔹 💡 Experience presenting findings to C-level executives and key stakeholders

🌐 Daily Responsibilities

📊 A Day in Your Virtual Office

  • 🛍️ Hosting a virtual whiteboard brainstorm on the next-gen needs of Gen Z consumers
  • 🔢 Turning a messy pile of survey data into a beautifully visualized dashboard
  • 🎓 Coaching your team to dig deeper, think smarter, and imagine bolder
  • 🔎 Spotting trends before they go viral and presenting them with cinematic flair
  • 📈 Collaborating with marketing to create campaigns backed by bulletproof research
  • 🧩 Helping product teams prioritize roadmap features based on validated user needs
  • 🧠 Running workshops to democratize research and empower data fluency across the company

🌟 Why Work With Us

🚀 Perks and Culture

  • 💖 A culture that thrives on creativity, freedom, and mutual respect
  • 🚗 100% remote flexibility (Work from your home, a hammock, or the moon—we're cool with it)
  • 📏 Competitive compensation and bonus potential
  • 🛠 Cutting-edge digital platforms and research technologies at your fingertips
  • 🌍 A diverse, inclusive team that champions your individuality
  • 🌟 Opportunities to innovate and lead projects that matter
  • 🎉 Regular virtual hangouts that make Zoom fun again
  • 🧃 Weekly creative jams, virtual happy hours, and surprise Slack shoutouts

🛎️ Additional Benefits

🥇 Employee Advantages

  • 🌟 Paid time off when you need it (and even when you want it)
  • 💼 Career growth plans as ambitious as your ideas
  • 🚗 Home office stipend (because your chair should treat you right)
  • 🤾 Mental wellness days—because balance isn't just a buzzword
  • 🧳 Learning budget to keep your brain as sharp as your wardrobe
  • 🛋 Ergonomic consultations and access to meditation/mindfulness resources
  • 💡 Annual innovation stipend to explore your wildest research dreams

🎉 Ready to Revolutionize Research?

If your brain lights up at the intersection of creativity, strategy, and analytics—and you’re ready to lead with flair, passion, and a killer sense of humor—this is the adventure you’ve been waiting for. Shape the future of research in a role where no idea is too bold, and no data point goes unexplored.

Join us on this creative adventure!

Frequently Asked Questions (FAQs)

1. What are the primary challenges a Director of Market Research might face in a fully remote setup?

One of the main challenges is fostering deep collaboration across global, cross-functional teams while maintaining high data integrity and research quality. As everything is virtual, clear communication, cultural adaptability, and the ability to inspire teams across time zones become crucial to success.

2. How does this role contribute to long-term innovation within the company?

The Director of Market Research plays a strategic role in shaping innovation pipelines by turning complex consumer data into future-ready insights. These insights influence product development, brand storytelling, marketing campaigns, and expansion strategies, making the research function central to creative business evolution.

3. What types of research methodologies will be expected in this role?

You’ll work with a mix of qualitative and quantitative methods, including behavioral analytics, ethnographic studies, UX testing, persona segmentation, and advanced statistical modeling. Creativity in research design and the ability to mix traditional techniques with modern digital approaches are highly valued.

4. How is success typically measured for a Director of Market Research in this organization?

Success is gauged by the quality and impact of insights delivered—specifically, how well they inform strategic decisions, drive measurable business outcomes, and are widely adopted by cross-functional teams. Other metrics include stakeholder satisfaction, research project turnaround time, and adoption rates of innovation.

5. What growth opportunities are available for someone in this leadership role?

This position offers vast potential to grow into broader executive roles such as VP of Insights or Chief Strategy Officer. You'll also have the opportunity to lead innovation initiatives, represent the company at industry conferences, and mentor rising researchers, making this a launchpad for continued leadership in the evolving research space.