Remote Email Marketing Manager

Introduction to the Role

Join an innovative remote-first team where your expertise in email marketing helps shape meaningful digital experiences and drive customer growth. As a Remote Email Marketing Manager, you’ll lead strategy and execution for lifecycle marketing initiatives that reach millions of users across the globe. This role is designed for a self-starter with a strategic mindset and a sharp eye for performance metrics who is eager to transform campaigns into results-driven communication. If you're passionate about optimizing email flows, crafting compelling messages, and using analytics to drive engagement, this opportunity is your next career milestone. With an annual salary of $112,115, this role provides an opportunity to lead and inspire in a flexible, supportive environment.

Key Responsibilities

Strategic Campaign Development

• Develop comprehensive email marketing strategies aligned with audience behaviors and lifecycle stages.
• Own the campaign calendar, driving alignment across stakeholders and ensuring consistency with brand messaging.
• Design A/B tests to optimize subject lines, content blocks, CTAs, and send times for continuous performance improvement.

Execution and Optimization

• Manage end-to-end deployment of campaigns, from concept and copywriting to segmentation and delivery.
• Collaborate with cross-functional teams to refine messaging strategies and ensure cohesion across digital channels.
• Monitor key engagement metrics including open rate, click-through rate, bounce rate, and unsubscribe trends.

Automation and Lifecycle Journeys

• Create and maintain automated email sequences that support onboarding, retention, and re-engagement.
• Leverage behavioral triggers to initiate personalized flows that resonate with individual users.
• Conduct regular audits to ensure that journey logic, timing, and content remain relevant and high-performing.

Analytics and Reporting

• Utilize tools such as Google Analytics, Tableau, and ESP dashboards to evaluate campaign effectiveness.
• Translate data insights into actionable recommendations to improve performance.
• Report weekly and monthly performance updates to stakeholders, highlighting the impact and next steps.

Work Environment

Remote-First Culture

• Operate in a distributed work model that encourages flexibility and independence while fostering team unity through regular collaboration sessions.
• Benefit from virtual tools that simulate an inclusive office culture—shared documentation spaces, video conferencing, and chat integrations help you stay connected.

Supportive Leadership & Culture

• Work under visionary marketing leadership that values creativity, autonomy, and strategic thinking.
• Participate in goal-setting sessions that prioritize personal development and impact-driven outcomes.

Inclusion and Well-Being

• Thrive in a culture that celebrates diverse voices and perspectives.
• Wellness initiatives, from remote yoga sessions to mental health resources, are embedded in the team's ethos.

Tools and Technologies

Platforms & ESPs

• Salesforce Marketing Cloud, Mailchimp, or Iterable for execution and automation.
• CRM integration tools to ensure audience segmentation is accurate and dynamic.

Analytics and Testing

• Google Analytics, Tableau, and Looker for performance tracking and visualization.
• Litmus or Email on Acid for rendering and QA across devices.

Workflow & Collaboration

• Slack, Asana, and Notion for seamless communication, planning, and project tracking.

Desired Qualifications

Experience & Expertise

• 4+ years of hands-on email marketing experience in a digital-first or product-led environment.
• Demonstrated success managing both promotional and lifecycle email campaigns with measurable outcomes.
• Strong command of HTML/CSS as it applies to email structure and rendering.

Communication & Strategy

• Excellent copywriting and editing skills with a keen sense of brand voice and user behavior.
• Proven ability to lead projects, present strategy, and influence senior stakeholders in a remote setup.
• Comfort navigating data dashboards and using insights to inform tactical changes.

Personal Attributes

• Proactive, solutions-oriented mindset with an enthusiasm for testing and iterating.
• Highly organized with excellent time management and multitasking abilities.
• Enthusiastic about continuous learning, digital innovation, and marketing trends.

Career Growth and Development

Opportunities to Advance

• Leverage this role as a platform for growth into senior leadership positions within digital marketing.
• Contribute to cross-functional marketing initiatives that expand your influence beyond email.
• Access continuous learning stipends for courses, certifications, and conferences.

Mentorship & Recognition

• Gain mentorship from seasoned digital marketers with a record of innovation.
• Receive regular performance feedback in a culture where achievements are recognized and celebrated.

How This Role Impacts the Mission

Your work as an Email Marketing Manager has a direct impact on user engagement and retention, two key components of business growth and success. Every email you craft becomes a bridge between the product and the user, guiding them through a valuable journey. Through thoughtful segmentation, intelligent automation, and precise analytics, you ensure that communication is not only practical but truly meaningful. Your contributions help drive a mission to make financial progress accessible and personalized.

Call to Action

Are you ready to lead with insight, inspire with creativity, and drive results through innovative digital campaigns? This is your opportunity to make a significant impact while shaping the future of email marketing in a fully remote, empowering environment. Apply now to become part of a purpose-driven team where your strategic thinking and creative energy will be celebrated, supported, and put into action.